Customer engagement is a very crucial aspect of every business. It helps in getting better customer loyalty and building solid brand value. Technological advancement has developed several new types of customer engagement solutions. Among such is the 2-Ways SMS enabler, considered the best option in several communication and information delivery aspects.
Understanding 2-Way SMS enabler
This term describes the combined service of outbound and inbound messages in one systematic cycle. By incorporating a 2-Way SMS enabler, a business can communicate with its customers efficiently by utilizing APIs. This provides a web messaging platform for the business. It also allows the customers to respond through different code forms. This provides an interactive communication cycle between the business and its clientele.
There can be two types of code forms for responses. One is a short code that contains 4 to 6 digits to which users reply to any sent message chain. These code charges come as regular SMS, depending on the type of system unit chosen. They can be charged as regular messages or higher as premium messages. Most of the time, businesses keep the premium numbers for contest participation or special services. In addition, the shortcodes come to correspond to a particular country and operator. This makes them country-specific.
On the other hand, long numbers can be described as phone numbers like in structure. This helps connect with the SMS server, and the customers don’t require any specific physical device. Businesses incorporate long codes when they want to integrate their communication channel. Most such integration occurs when businesses operate multi-nationally. This creates the need to get unique codes from each country to understand and recognize the data accurately.
All these features can be utilized by incorporating a 2-way SMS enabler. Enabld offers one of the best 2-way SMS enabling services per your business requirements.
We customize your preferences in the system, which helps get a targeted solution for the businesses. The SMS enabler allows the customers to communicate with the brand as per their own will, which also gives them a sense of control. Having control over the service of the business makes the customer feel more valued and particular for their position.
How 2-way SMS enabler helps businesses in better customer engagement?
Connectivity with target customers
You get to build a direct communication channel with your target customer base. So your customers can reach out to you whenever required. This creates a well-rounded service experience. In addition, customers can offer you feedback about their experience through the 2-way SMS service. Businesses also get to do personal communication, which provides a lot of data about the preferences and requirements of the customer. This allows businesses to offer more personalized services, which will help in increasing service experience. As a result, customer satisfaction will increase, and the resultant customer base will give better customer loyalty.
Control the conversation using SMS API
This form of SMS messaging is done using an API and uses short codes, long codes, or a sender ID to deliver the SMS. The SMS API is an indispensable tool for companies that want to send transaction information to their customers unilaterally.
Your customers can pick numbers in different countries and choose a number with only a few clicks. If your customer already is set up for 2-Way SMS, then he can start a campaign! The process shouldn’t take more than a few minutes.
Need to make changes? It’s easy, go to the Manage Numbers section, find the number you want to edit, and change the setting. And…done.
Whenever an inbound message arrives, it is immediately visible in your Inbox or Live Portal. Customers can opt to forward inbound emails over SMPP, HTTP, and Email or pull all unread emails.
Improve SMS campaigns and marketing ROI
Messaging campaigns have the highest rate of reaching the target audience. While two-way messaging can take marketing campaigns a step further than traditional texting, it gives businesses the tools they need to reach the audience and create interactive conversations.
With two-way texting, customers can respond to customers when they have questions or even want to place an order, which has significant growth potential for SMS marketing to corporate audiences.
Transactional communication
Another benefit of a 2-Way SMS enabler is that businesses can create a conversational type of messaging service instead of a simple promotional approach. This directly enhances the engagement of the customers. It also projects psychological marketing effects as the customers feel heard in a conversational promotion. The pre-drafted messages can be formulated in a dialogue manner. This will also make the customer feel familiar with the brand. Also, as per the keyword detection feature, the SMS will be sent with a more innovative and personalized approach. These are widely used in the eCommerce and food delivery industries for auto-reply messages. In addition, businesses can easily auto-reply to the sender ID in case the customer has a query.
Automatized appointment reminders & confirmations
Most medical centers, banks, travel agencies, and communication service providers are already in the advanced use of enterprise messaging applications and white-label SMS platforms. This allows sending a direct message to the client, with a real real-time agent on the other side available to conduct an SMS-based conversation.
For instance, appointments and bookings can be set up by texting system or by clicking keyword responses. Even if a client schedules an appointment through another system, it can be followed up with a text message to confirm the appointment. Easy to use, reliable, and quick to access are some of the few features that customers will love and appreciate.
Cost-effective
2-Way SMS enabler is also a more cost-effective way of connecting with your customer for businesses and customers. The concept of 2-Way SMS brings better ROI in practice because there is no requirement for a hefty lower setup. The expenses of running costs are also cut down. This makes customer engagement more resource optimized for the businesses and the customer. Also, SMS can work as a push notification for your brand. This will keep your brand in the eyes of the customer. The promotional SMS sent by businesses also contain links to their websites, products, or service pages. This creates a direct channel for the customer to access and explore them. Ultimately, this reflects in the ROI of the business.
Moreover, the 2-Way SMS enabler provides complete automation of the SMS communication channel. This provides a more resource-optimized approach for businesses. It comes with comprehensive APIs that can manage SMS messages’ integrated sending and receiving. Businesses also get the freedom to integrate third-party applications for a better approach.
Bottom line
With the 2-Way SMS enabler, your customers can easily set up service approaches like booking, payment, etc. Automation also provides better resource optimization. The customer gets a personalized service approach which increases customer satisfaction. As a result, the 2-Way SMS enabler is a very prudent choice for increasing customer engagement.
Book a demo now to get the benefits of a 2-Way SMS enabler for your business.
